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Edition 2 (Q3 2026) · published · observed 21 Sept – 12 Oct 2026 · 75 products · current view

Dream Machine pricing, reviewed

How Dream Machine has priced its AI from January 2025 to now — the rung, the moves, and where it's headed.

  • CompanyLuma AI
  • CategoryMedia generation
  • AudienceProsumer
  • PatternStatic
  • Last observedOct 2026
  • Confidencehigh
  1. Jan 2025 Rung 2 · Soft meter
  2. Now Rung 2 · Soft meter

Held one rung all window — pattern: Static.

The short version The pricing model has not moved on the continuum over the window.

The verdict

Luma's Dream Machine has not moved on the metering continuum since January 2025. A January 16, 2025 snapshot shows the exact ladder still in force today: Free, Lite ($9.99, 3,200 credits), Plus ($29.99, 10,000 credits), Unlimited ($94.99, 10,000 fast credits plus unlimited use in relaxed mode), Enterprise. The flagship Unlimited and Enterprise tiers carry a meter that does not bite — once fast credits are spent, generation continues indefinitely in slower Relaxed Mode, the textbook soft-meter signature. There is no auto-billed overage anywhere; on the lower tiers, running out means buying optional top-up packs or waiting for renewal. Identical prices, allotments, and Relaxed-Mode access persist in the official docs through April 2026.

Current pricing snapshot

As published on Dream Machine's own pages · captured Oct 9, 2026. Unit: credits.

PlanPrice / moIncludedAt zeroTop-up vs plan
Plus $30 10,000 Unstated +11% per credit
Pro $90 40,000 Unstated +48% per credit
Ultra $300 150,000 Unstated +67% per credit
Team Custom — Unstated —
Credit ↔ dollar
Not pegged — a credit is not a fixed $
Credit burn rate
Varies by model / action
Model choice
You pick the model
Billing
Monthly or annual · 16.7% off annual
Purchased credits
Expire each cycle

Stress-test Dream Machine's pricing in the calculator →

What changed

  • Oct 9, 2026 · Credit burn-rate repricing · Seen at the 9 October 2026 capture: Luma halved Seedance 2.0's credit cost between 29 June and 9 October 2026: text- and image-to-video 47 / 107 / 240 credits per second (480p / 720p / 1080p) became 24 / 51 / 126, verified against both archives; Kling 2.6 and Veo 3 were delisted. (archive)

Where it's headed

Pricing has held flat for over a year; the March 2026 Luma Agents launch runs the same credit-pool model, so any change is more likely in allotment sizing than in the underlying soft-meter mechanic.

A read on the likely next move from where Dream Machine sits today — association, not a forecast (the panel is observed, not sampled). How the continuum works →

Sourced from Dream Machine's official pricing pages and archived snapshots. Primary: pricing page. Method & limits: Methodology & data.