Honest conversations with operators who've done it, frameworks that hold up in the room, and tools that save you hours — for the CFOs, founders, and investors turning ambition into companies that last.
‘Just be authentic’ is advice that works best for the people who need it least.
Mar 12, 2026 · 5 min read AI IN FINANCEMapping which businesses will win, where, and why.
Feb 19, 2026 · 9 min read MODERN FINANCE FUNCTIONThe CFO is four roles at once — strategist, catalyst, operator, steward — dialed up or down as the work demands.
Jun 22, 2024 · 2 min readFinance tools that do the work.
Models, frameworks, and apps that power daily decisions — SaaS metrics, pricing, ESOPs, and more. Free where it counts, premium where it pays off, and built by operators who've used them in the room.
See what a single salary negotiation is really worth — once you count every future raise that compounds on top of it.
Model usage-based, seat-based, and hybrid pricing for AI-native products. Built for SaaS founders pricing their first AI feature.
LTV, CAC, payback, NRR, burn multiple — all your unit economics from one set of inputs.
Every meaningful business decision comes down to two questions.
Where do we play?
The choice — which markets, which products, which customers.
How do we win?
The execution — pricing, channel, capital, talent, timing.
Strategy of Finance covers both. Our conversations explore where the best builders chose to play; our writing, tools, and monthly How to Win newsletter focus on the execution that makes the choice pay off.
Hosted by Rohit Agarwal
Optimist. Builder. Learner.
Investment banker turned unicorn CFO turned founder. I write, podcast, and build tools for finance leaders because I've sat in the seat — and wished this stuff existed when I was in it.
Refer them — we read every submission personally. No points, no prizes; just the quiet satisfaction of getting a great operator's story to the people who needed to hear it, and our sincere thanks. (Early referrers get first dibs on our paid tools when they launch — a month on us.)