- Jan 2025 Rung 3 · Hard allotment
- Now Rung 3 · Hard allotment
Held one rung all window — pattern: Overshoot & correct.
The short version It reached for a richer pricing model, hit resistance, and pulled the priced unit back.
The verdict
Runway has sat at a hard credit allotment throughout — fixed monthly ceilings, manual top-up packs, no automatic overage — with core prices frozen (Standard $12, Pro $28) across the window. The one real model move is at the top of the stack: a January-2025 "$76 Unlimited" tier offered credit-free generation in a relaxed mode, but amid user complaints that it carried the same credits as Pro, Runway is replacing it with a "Max" plan — a clean 9,500-credit hard allotment with one month of rollover — cutting new subscribers over from June 2026. A pull-back from a soft "unlimited" framing toward a harder, more legible ceiling.
Current pricing snapshot
As published on Runway's own pages · captured Sep 21, 2026. Unit: credits.
| Plan | Price / mo | Included | At zero | Top-up vs plan |
|---|---|---|---|---|
| Free | Free | 125 | Hard stop | — |
| Standard | $15 | 625 | Hard stop | Yes · price hidden |
| Pro | $35 | 2,250 | Hard stop | Yes · price hidden |
| Max | $95 | 9,500 | Hard stop | Yes · price hidden |
- Credit ↔ dollar
- Not pegged — a credit is not a fixed $
- Credit burn rate
- Varies by model / action
- Model choice
- You pick the model
- Free tier
- 125 credits, one-time
- Billing
- Monthly or annual · 20% off annual
- Purchased credits
- Never expire
Stress-test Runway's pricing in the calculator →
What changed
- Sep 20, 2026 · Credit burn-rate repricing · Runway halved Gen-4.5's credit cost per second between 10 June and 20 September 2026: '12 credits per second', so 625 credits buy 52 seconds (June: 25 seconds). Verified against the June archive. The site moved to runway.com; Team is $69 per seat per month. (archive)
Where it's headed
Sourced from Runway's official pricing pages and archived snapshots. Primary: pricing page. Method & limits: Methodology & data.