- Jan 2025 Rung 2 · Soft meter
- May 2025 → now Rung 3 · Hard allotment Token-metered dollar credits replace soft message limits
Moved across the continuum this window — pattern: Migrate.
The short version It walked its existing product rightward, from access pricing toward usage pricing.
The verdict
In January 2025 v0 ran a soft meter: paid tiers were sold on messaging limits, and by May Premium ($20/mo) advertised 'no monthly message limits' — an unlimited-with-fair-use posture, never a hard ceiling. On May 13, 2025 Vercel's 'Updated v0 pricing' post converted the product to token-metered dollar credits (Free $5, Premium $20, Team $30/user of included credits), where running out pauses generation and more credits are a manual purchase. Despite heavy backlash — community reports of $20 allotments burning in days — Vercel held the model, later softening the edges with $2/day free login credits but keeping the hard stop. Today v0 sits at a token-metered dollar-credit hard allotment with no auto-billed overage.
Current pricing snapshot
As published on v0's own pages · captured Oct 9, 2026. Unit: credits (USD-denominated).
| Plan | Price / mo | Included | At zero | Top-up vs plan |
|---|---|---|---|---|
| Free | Free | 5 | Hard stop | None |
| Premium | $20 | 20 | Hard stop | Yes · price hidden |
| Plus | $30 | 30 | Hard stop | Yes · price hidden |
| Business | $100 | 30 | Hard stop | Yes · price hidden |
- Credit ↔ dollar
- Pegged — one credit is a fixed $ amount
- Credit burn rate
- Varies by model / action
- Model choice
- You pick the model
- Free tier
- 5 credits, one-time
- Billing
- Monthly only
- Purchased credits
- Expire each cycle
Stress-test v0's pricing in the calculator →
What changed
- Oct 9, 2026 · Credit burn-rate repricing · Seen at the 9 October 2026 capture: v0 cut its token rates (Mini $1 / $5 to $0.20 / $1.20 per million tokens; Pro $3 / $15 to $2 / $10), renamed Team to Plus, retired Ultra (with a $200 credit) and gave new Free users a one-time $5. (archive)
- May 13, 2025 · Policy change · Official 'Updated v0 pricing' blog: v0 switched from fixed message counts to token-metered dollar credits — 'Usage is now metered on input and output tokens which convert to credits.' Included credits: Free $5, Premium $20, Team $30/user per month; credits consumed by input+output tokens; Premium/Team/Enterprise can purchase additional credits (expire after 1 year). This is the soft-meter (rung 2) → hard-allotment (rung 3) move.
Where it's headed
Sourced from v0's official pricing pages and archived snapshots. Primary: pricing page. Method & limits: Methodology & data.