Pricing is the most leveraged decision you underweight
A focused session on your pricing model and strategy — with someone who writes about pricing and has lived the consequences as a CFO.
What's at stake
Pricing moves margin, growth, and defensibility more than almost any other lever — by Per Sjöfors' analysis, a 1% increase in price can lift profits by over 10%. Yet most teams set it once and flinch from ever touching it again, and the cost of leaving it wrong compounds quietly on every deal you close.
Why me
Pricing is a thread through everything I write and a discipline I've owned as a CFO — where price meets margin, packaging, and the value you actually capture. I'll bring the frameworks and the operator's read on what really moves when you change a number.
- $5Mn+ captured at the negotiating table
- $20Bn+ priced in M&A deals
- $1Bn+ raised on the numbers
- UnicornCFO owned the margin
Rohit Agarwal — ex-investment banker, CFO, founder and angel investor. He's built the offers, raised the rounds, and sat in most of the seats this touches.
More about Rohit →This is for you if
- You're setting or revisiting pricing for a product or service
- You want the model and the strategy stress-tested, not a pricing 101
- You're a founder, PM, or finance leader who owns the number
- You suspect you're leaving margin on the table and want a rigorous second look
Honestly, not if
- You want a full pricing research project with customer interviews and conjoint analysis — this is a senior strategic session, not a market-research engagement
- You want someone to set the number for you — this sharpens your thinking so you own it
- You haven't shipped yet and have no pricing to test — come back when there's a real model to pressure-test
How it works
- 01
Apply & share your pricing
Send your current model and packaging, and the question you're wrestling with. I reply within 24 hours — and only take it on if I think I can genuinely help.
- 02
The session
A focused 90 minutes on your model, your packaging, and the strategy — working through to specific, prioritised recommendations.
- 03
Your recommendations
A written summary of the changes worth making, the reasoning, and what to test first — ready to take to your team.
What you walk away with
- A critique of your current model and packaging
- Specific, prioritised pricing recommendations
- A written summary you can take straight to the team
Pricing
From $1,000
Scoped to the engagement. Quoted after your application, before anything is booked.
Apply for a session
Tell me what you're facing. I read every enquiry personally, reply within 24 hours, and only take it on if I think I can genuinely help.
Related questions
Do you set the price for me?
No — I pressure-test your model and packaging and give you specific, prioritised recommendations, so you own the number and the reasoning behind it. That's more useful than a figure handed down: pricing decisions you have to defend and revisit are decisions you need to understand, not just inherit.
What kinds of pricing problems is this best for?
Setting a first price, restructuring packaging and tiers, moving from one model to another (e.g. seat-based to usage), raising prices without losing the base, or simply a nagging sense that you're under-charging. The session is scoped to the specific question, not a generic pricing lecture.
Is this only for SaaS?
No. The frameworks — value capture, packaging, willingness to pay, and how price interacts with margin and growth — apply to products and services well beyond SaaS. The mechanics differ; the discipline doesn't.