Edition 1 · Updated · 51 products

Methodology & data.

Every figure traces to a vendor’s own public page, archived on the day it was read. Here’s how, and the full panel.

How a row is built

One row is a product × plan × capture date. A product qualifies when its public pricing page carries a numeric, depletable meter — credits, tokens, tasks, actions, outcomes. Because a credit means something different everywhere, the Index works in three comparable layers and never compares raw $/credit across products:

  • Unit-free within-product ratios — top-up premium over a plan’s own bundle, tier-to-tier discount curves. The unit cancels.
  • Policy distributions — rollover, expiry, behaviour at zero, seat scaling. Counted across the panel.
  • Task-equivalent prices within a category — only where the credit-to-action mapping is public, and only where the task is the same.

Sources are vendors’ own public pricing pages and help docs only — never third-party trackers, leaks, or estimates (those may annotate a row, never populate it). Every published row is pinned to at least one Wayback Machine snapshot. Promos and regional prices are flagged and excluded from metrics. Prices visible only behind the logged-in purchase screen are recorded as in-app only and kept out of public aggregates — the opacity is reported, not imputed. Derived figures are computed at build; none is hand-entered, and missing is missing — no imputation, ever.

What we excluded — and why

The inclusion test is deliberately strict, and plenty of well-known AI software fails it. The reasons are part of the picture — not every AI product meters, and where the meter is absent is itself a finding:

  • Flat per-seat AI, no meter — e.g. Granola (AI meeting notes; $14–$35/user, “unlimited”). Priced like classic SaaS — nothing to meter.
  • Caps without purchasable units — e.g. Wispr Flow (AI dictation; 2,000 words/week free, then a flat “unlimited” Pro at $15). A cap, but you upgrade rather than buy more, so there’s no top-up economics to read.
  • No first-party AI product — e.g. Obsidian (a notes app; AI is third-party plugins). Out of scope.
  • Raw API token pricing (OpenAI / Anthropic / Google per-token rates) — a different layer; this study is about the abstraction products wrap around tokens.
  • Negotiated enterprise pricing — unobservable; tracked instead on the opacity watchlist.
  • Promos, regional, and lifetime prices — flagged and kept out of the metrics so the quarterly time series stays clean.

The panel & source ledger

Every published product, its computed bundled-rate range, whether the top-up price is public, and the dated source + archive each row rests on. The full per-plan dataset is the /benchmarks/credit-index.json endpoint (published observations only).

The Index is published under CC BY 4.0: free to reuse — including by AI engines — with attribution to Strategy of Finance — The AI Credit Index.

ProductCategoryBundled $/creditTop-up priceObservedSource
Adobe Firefly (generative credits) Incumbents adding meters $0.004–$0.005 Published adobe.com · archive
Agentforce (Flex Credits) Incumbents adding meters Published help.salesforce.com · archive
Apollo GTM / RevOps $0.00163–$0.00165 In-app only apollo.io · archive
Bardeen Workflow automation $0.05–$0.1 In-app only bardeen.ai · archive
Bolt Coding / agents $0.0000018–$0.0000025 In-app only bolt.new · archive
Canva AI (Magic Studio AI allowance) Incumbents adding meters $0.005 Published canva.com · archive
ChatLLM General agents $0.0005–$0.00067 In-app only abacus.ai · archive
Clay GTM / RevOps $0.074–$0.0825 Published clay.com · archive
Copy.ai Content / marketing $0.04–$0.05 In-app only copy.ai · archive
Cursor Coding / agents $0.5–$1 Published cursor.com · archive
D-ID Studio Media generation $0.1475–$0.49 None d-id.com · archive
Descript Media generation $0.04333–$0.06 In-app only descript.com · archive
Devin Coding / agents In-app only devin.ai · archive
Dream Machine (Luma) Media generation Published lumalabs.ai · archive
ElevenLabs Media generation $0.00016–$0.0002 Published elevenlabs.io · archive
Emergent Coding / agents $0.2–$0.26667 Published emergent.sh · archive
Figma AI credits Incumbents adding meters $0.00533–$0.02118 Published figma.com · archive
Fin Support / CX Published intercom.com · archive
Gamma Content / marketing $0.00333–$0.004 Published gamma.app · archive
Genspark General agents $0.002–$0.0025 In-app only genspark.ai · archive
GitHub Copilot Coding / agents $0.005–$0.00667 Published github.com · archive
HeyGen Media generation $0.04833–$0.09933 Published heygen.com · archive
HubSpot Credits (Breeze) Incumbents adding meters Published legal.hubspot.com · archive
Hugging Face Hub † Dev platforms $4.50–$25 Published huggingface.co · archive
Ideogram Media generation Published ideogram.ai · archive
Instantly GTM / RevOps $0.0194–$0.06267 Published instantly.ai · archive
Leonardo.Ai Media generation $0.0008–$0.00141 In-app only leonardo.ai · archive
Lovable Coding / agents $0.25–$0.5 Published lovable.dev · archive
Magnific AI suite Media generation $0.000064–$0.000083 In-app only magnific.com · archive
Make Workflow automation $0.0018 Published make.com · archive
Manus General agents $0.005 In-app only help.manus.im · archive
Midjourney Media generation $2–$3.03 Published docs.midjourney.com · archive
monday AI (AI credits) Incumbents adding meters $0.006–$0.009 Published monday.com · archive
n8n Cloud Workflow automation Published n8n.io · archive
Notion AI (Notion credits) Incumbents adding meters Published notion.com · archive
PhantomBuster Workflow automation $1.46–$3.45 None phantombuster.com · archive
Pika Media generation $0.01429–$0.01583 In-app only pika.art · archive
Recraft Media generation $0.00714–$0.012 Published recraft.ai · archive
Relay.app Workflow automation $0.02533–$0.03933 In-app only relay.app · archive
Replit Coding / agents $1 Published replit.com · archive
Rovo (AI credits) Incumbents adding meters $0.01–$0.0125 Published support.atlassian.com · archive
Runway Media generation $0.008–$0.0192 In-app only runwayml.com · archive
Smartlead GTM / RevOps $0.00076–$0.0065 Published smartlead.ai · archive
Suno Media generation $0.0024–$0.0032 In-app only suno.com · archive
Surfer Content / marketing $0.275–$0.50556 None surferseo.com · archive
Synthesia Media generation $0.02417–$0.02472 In-app only synthesia.io · archive
Udio Media generation $0.00417–$0.005 Published udio.com · archive
v0 Coding / agents $1–$3.33 In-app only v0.app · archive
Windsurf (Devin Desktop) Coding / agents In-app only windsurf.com · archive
Zapier Workflow automation $0.02665 In-app only zapier.com · archive
Zendesk AI agents Support / CX $3.80–$11.50 In-app only zendesk.com · archive

† Borderline inclusion — sits near the raw-API exclusion line; captured anyway, flagged here.