Apollo pricing, reviewed

• CompanyApollo.io
• CategoryGTM & RevOps
• AudienceBusiness
• PatternIncumbent bolt-on
• Last observedJun 2026
• Confidencemedium

The short version A usage meter was bolted onto a seat you already pay for — the subscription is no longer the whole bill.

The verdict

Apollo did not move along the metering continuum between January 2025 and today. Throughout the window it ran the same hybrid: per-seat subscriptions plus a shared credit pool gating contact-data reveals, enrichment, exports, and every AI feature. That pool behaves as a hard allotment — credits expire each cycle, never roll over, and when they run out prospecting stops until you manually buy add-on packs; there is no automatic pay-as-you-go overage. The one genuine soft-meter surface is unlimited email addresses under a Fair Use Policy, but that is the access side, not the AI side. The only 2025 evolution was Apollo bolting more AI features onto the pre-existing credit pool rather than standing up any new AI meter or per-action price.

Current pricing snapshot

As published on Apollo's own pages · captured Jun 12, 2026. Unit: credit.

Credit ↔ dollar

Not pegged — a credit is not a fixed $

Billing

Monthly or annual

Included credits

Expire each cycle

Purchased credits

Unstated

What changed

No dated repricing events are itemized for Apollo in this edition's log (the pricing history is in the verdict above). New moves are added to the change log as they're captured.

Where it's headed

• The story

  The AI pricing plateau

  One force pushes every AI product the same way; most get stuck on one rung; the model everyone expects has almost no one in it. Read from 51 pricing pages.

• The benchmark

  The AI Credit Index

  All 51 products, read from their own pricing pages and archived to the date.

Sourced from Apollo's official pricing pages and archived snapshots. Primary: pricing page. Method & limits: Methodology & data.