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Edition 1 · Updated · 51 products

Figma pricing, reviewed

How Figma has priced its AI from January 2025 to now — the rung, the moves, and where it's headed.

  • CompanyFigma
  • CategoryIncumbent meters
  • AudienceBusiness
  • PatternIncumbent bolt-on
  • Last observedJun 2026
  • Confidencehigh
  1. Jan 2025 Rung 1 · Bundled
  2. May 2025 Rung 2 · Soft meter Config 2025 — full-seat AI-credit allowance introduced, tracked but unenforced
  3. Mar 2026 Rung 3 · Hard allotment Full-seat AI-credit limits enforced — run out and you're blocked
  4. May 2026 → now Rung 4 · Metered overage Pay-as-you-go overage at $0.03/credit to an admin spend cap

Moved across the continuum this window — pattern: Incumbent bolt-on.

The short version A usage meter was bolted onto a seat you already pay for — the subscription is no longer the whole bill.

The verdict

Figma is the fastest full traverse in the panel. In January 2025 there was no meter at all — AI was a beta bundled into the seat. Around Config 2025 (May) Figma gave every seat a monthly AI-credit allowance, tracked but not enforced (a soft meter). It then tightened deliberately: a credits subscription on March 11, 2026, enforced Full-seat limits from March 18, 2026 (a hard stop), and pay-as-you-go overage at $0.03/credit in Q2 2026 — soft to hard to metered overage in roughly twelve months, all bolted onto an unchanged per-seat price.

Current pricing snapshot

As published on Figma's own pages · captured Jun 12, 2026. Unit: AI credits.

PlanPrice / moIncludedAt zeroTop-up vs plan
Starter Free 500 Hard stop None
Professional (Full seat) $16 3,000 Opt-in overage +350% per credit
Organization (Full seat) $55 3,500 Opt-in overage +53% per credit
Enterprise (Full seat) $90 4,250 Opt-in overage +13% per credit
Credit ↔ dollar
Not pegged — a credit is not a fixed $
Credit burn rate
Varies by model / action
Model choice
You pick the model
Free tier
500 credits, per month
Billing
Monthly or annual
Included credits
Expire each cycle
Purchased credits
Expire each cycle

What changed

  • May 1, 2026 · Policy change · Pay-as-you-go billing for AI credits - the meter keeps running above the allotment and auto-bills to the next invoice at $0.03/credit up to an admin-set monthly spend limit - became available; live for Organization/Enterprise in Q2 2026 and added for the Professional plan in May 2026, moving the opted-in posture to metered overage.
  • Mar 18, 2026 · Policy change · Enforcement begins: Figma enforces Full-seat AI credit limits - run out and AI actions are blocked (in-product notification) until an admin buys more, with no automatic overage by default (a hard allotment).
  • Dec 9, 2025 · Policy change · Figma announced the AI-credit system rollout: usage tracking shipped Dec 2025; credit subscriptions effective 2026-03-11; per-seat credit limits enforced from 2026-03-18; PAYG ($0.03/credit) by Q2 2026.
  • May 1, 2025 · Meter adopted · Figma introduced its AI credit meter: Full seats get 3,000 credits/mo (Professional) up to 4,250 (Enterprise), while Dev/Collab/View seats are capped at 500/mo; admins can buy +5,000 shared credits from $120/mo, with pay-as-you-go arriving Q2 2026. Wayback confirms the before-state — Figma's Jan-2024 pricing page was seat-only ($12 Professional / $45 Organization) with no AI meter. (archive)

Where it's headed

Having just reached metered overage, Figma is unlikely to move rungs again soon; the live question is how aggressively it tunes credit costs per AI action now that the overage rail exists.

A read on the likely next move from where Figma sits today — association, not a forecast (the panel is observed, not sampled). How the continuum works →

Sourced from Figma's official pricing pages and archived snapshots. Primary: pricing page. Method & limits: Methodology & data.