- Jan 2025 Rung 3 · Hard allotment
- Now Rung 3 · Hard allotment
Held one rung all window — pattern: Static.
The short version The pricing model has not moved on the continuum over the window.
The verdict
Recraft was and remains a hard-allotment image product. Its only structural pricing move predates the study window — a September 2024 migration from a free promotional model to credit-based subscriptions (1 credit per raster image, 2 per vector). By the January 2025 snapshot the mechanics were fully set: credits do not roll over, and running out means waiting for the monthly reset or buying a never-expiring top-up pack, with no auto-billed overage. The FAQ said so verbatim. Between January 2025 and June 2026 the model is unchanged in kind — Basic at $12/mo for 1,000 credits up through Pro tiers — with only feature additions (video on Pro) and price tuning. A textbook hard ceiling throughout.
Current pricing snapshot
As published on Recraft's own pages · captured Jun 12, 2026. Unit: credits.
| Plan | Price / mo | Included | At zero | Top-up vs plan |
|---|---|---|---|---|
| Basic | $12 | 1,000 | Hard stop | Yes · price hidden |
| Advanced | $33 | 4,000 | Hard stop | Yes · price hidden |
| Pro | $60 | 8,400 | Hard stop | Yes · price hidden |
- Credit ↔ dollar
- Not pegged — a credit is not a fixed $
- Free tier
- 50 credits, per day
- Billing
- Monthly or annual
- Included credits
- Expire each cycle
- Purchased credits
- Never expire
What changed
- Sep 9, 2024 · Policy change · Official blog 'Recraft's Pricing Update': switch to credit-based subscriptions.
Where it's headed
Sourced from Recraft's official pricing pages and archived snapshots. Primary: pricing page. Method & limits: Methodology & data.