- Jan 2025 Rung 3 · Hard allotment
- Now Rung 3 · Hard allotment
Held one rung all window — pattern: Static.
The short version The pricing model has not moved on the continuum over the window.
The verdict
Recraft was and remains a hard-allotment image product. Its only structural pricing move predates the study window — a September 2024 migration from a free promotional model to credit-based subscriptions (1 credit per raster image, 2 per vector). By the January 2025 snapshot the mechanics were fully set: credits do not roll over, and running out means waiting for the monthly reset or buying a never-expiring top-up pack, with no auto-billed overage. The FAQ said so verbatim. Between January 2025 and June 2026 the model is unchanged in kind — Basic at $12/mo for 1,000 credits up through Pro tiers — with only feature additions (video on Pro) and price tuning. A textbook hard ceiling throughout.
Current pricing snapshot
As published on Recraft's own pages · captured Jun 27, 2026. Unit: credits.
| Plan | Price / mo | Included | At zero | Top-up vs plan |
|---|---|---|---|---|
| Basic | $12 | 1,000 | Hard stop | Yes · price hidden |
| Pro | $20 | 2,000 | Hard stop | Yes · price hidden |
| Teams | $22 | 2,000 | Hard stop | Yes · price hidden |
- Credit ↔ dollar
- Not pegged — a credit is not a fixed $
- Free tier
- 30 credits, per day
- Billing
- Monthly or annual · 20% off annual
- Included credits
- Expire each cycle
- Purchased credits
- Never expire
Stress-test Recraft's pricing in the calculator →
What changed
- Jun 27, 2026 · Price change · Recraft restructured its credit ladder (old ladder archived 2026-05-31, new confirmed 2026-06-27): the Advanced tier ($33/4,000 cr) was dropped, Pro was rebased from $60/8,400 cr down to a $20/2,000-cr base (volume-selectable 2k/4k/8k/16k), and a Teams tier was added at $22/seat for 2,000 cr/seat; Basic held at $12/1,000 cr. Annual discount 20%; the hard-allotment mechanics are unchanged. (archive)
- Sep 9, 2024 · Policy change · Official blog 'Recraft's Pricing Update': switch to credit-based subscriptions.
Where it's headed
Sourced from Recraft's official pricing pages and archived snapshots. Primary: pricing page. Method & limits: Methodology & data.