- Jan 2025 Rung 3 · Hard allotment
- Now Rung 3 · Hard allotment
Held one rung all window — pattern: Static.
The short version The pricing model has not moved on the continuum over the window.
The verdict
Smartlead has sat at a hard allotment continuously from January 2025 to today. The January 2025 snapshot shows the model already in force: a fixed active-leads cap plus monthly-resetting email credits across Basic $39, Pro $94, and an unlimited tier at $174, with no overage or top-up language. The mechanic is a genuine ceiling — help docs state new emails stop sending once credits run out (until reset or upgrade), lead caps lift only by deleting leads or upgrading, and campaigns pause when the quota is hit; there is no pay-as-you-go billing. The only material 2025 change was packaging — a three-to-four-tier restructure adding Unlimited Smart and Unlimited Prime ($379) and separate AI add-on SKUs — none of which moved or softened the core meter.
Current pricing snapshot
As published on Smartlead's own pages · captured Jun 12, 2026. Unit: email credit.
| Plan | Price / mo | Included | At zero | Top-up vs plan |
|---|---|---|---|---|
| Base | $39 | 6,000 | Hard stop | Yes · price hidden |
| Pro | $94 | 90,000 | Hard stop | Yes · price hidden |
| Unlimited Smart | $174 | 150,000 | Hard stop | Yes · price hidden |
| Unlimited Prime | $379 | 500,000 | Hard stop | Yes · price hidden |
- Credit ↔ dollar
- Not pegged — a credit is not a fixed $
- Billing
- Monthly or annual · 17% off annual
- Included credits
- Expire each cycle
- Purchased credits
- Unstated
What changed
No dated repricing events are itemized for Smartlead in this edition's log — consistent with a model that has held its shape over the window. New moves are added to the change log as they're captured.
Where it's headed
Sourced from Smartlead's official pricing pages and archived snapshots. Primary: pricing page. Method & limits: Methodology & data.