- Jan 2025 Rung 2 · Soft meter
- May 2025 → now Rung 3 · Hard allotment Token-metered dollar credits replace soft message limits
Moved across the continuum this window — pattern: Migrate.
The short version It walked its existing product rightward, from access pricing toward usage pricing.
The verdict
In January 2025 v0 ran a soft meter: paid tiers were sold on messaging limits, and by May Premium ($20/mo) advertised 'no monthly message limits' — an unlimited-with-fair-use posture, never a hard ceiling. On May 13, 2025 Vercel's 'Updated v0 pricing' post converted the product to token-metered dollar credits (Free $5, Premium $20, Team $30/user of included credits), where running out pauses generation and more credits are a manual purchase. Despite heavy backlash — community reports of $20 allotments burning in days — Vercel held the model, later softening the edges with $2/day free login credits but keeping the hard stop. Today v0 sits at a token-metered dollar-credit hard allotment with no auto-billed overage.
Current pricing snapshot
As published on v0's own pages · captured Jun 12, 2026. Unit: credits (USD-denominated).
| Plan | Price / mo | Included | At zero | Top-up vs plan |
|---|---|---|---|---|
| Free | Free | 5 | Hard stop | None |
| Team | $30 | 30 | Hard stop | Yes · price hidden |
| Business | $100 | 30 | Hard stop | Yes · price hidden |
- Credit ↔ dollar
- Pegged — one credit is a fixed $ amount
- Credit burn rate
- Varies by model / action
- Model choice
- You pick the model
- Free tier
- 5 credits, per month
- Billing
- Monthly only
- Included credits
- Roll over
- Purchased credits
- Expire each cycle
What changed
No dated repricing events are itemized for v0 in this edition's log (the pricing history is in the verdict above). New moves are added to the change log as they're captured.
Where it's headed
Sourced from v0's official pricing pages and archived snapshots. Primary: pricing page. Method & limits: Methodology & data.