Zapier pricing, reviewed

• CompanyZapier
• CategoryWorkflow automation
• AudienceProsumer
• PatternLeapfrog
• Last observedJun 2026
• Confidencehigh

The short version It was born usage-priced, standing beside the seat business rather than replacing it.

The verdict

Zapier's core automation product has billed metered overage since January 2024 — above the task allotment, Zaps keep running and auto-bill at 1.25x, capped at 3x — and that core didn't move rungs across the window. The 2025 move was a leapfrog: Zapier launched Agents on a separate "Activities" credit system, a new usage-priced AI product stood up beside the seat/task business. Crucially, Agents are a hard allotment (they stop at the cap, no overage), the opposite of the core Task meter — so Zapier now spans two rungs at once rather than walking its existing product rightward.

Current pricing snapshot

As published on Zapier's own pages · captured Jun 12, 2026. Unit: task.

Credit ↔ dollar

Not pegged — a credit is not a fixed $

Free tier

100 credits, per month

Billing

Monthly or annual

Included credits

Unstated

Purchased credits

Unstated

What changed

• Jan 8, 2024 · Meter adopted · Zapier introduced pay-per-task overage billing: above the plan's task allotment, Zaps keep running and auto-bill each extra task at 1.25x the base per-task rate (capped at 3x the allotment) — moving the core product from a hard task ceiling to metered overage.

Where it's headed

• The story

  The AI pricing plateau

  One force pushes every AI product the same way; most get stuck on one rung; the model everyone expects has almost no one in it. Read from 51 pricing pages.

• The benchmark

  The AI Credit Index

  All 51 products, read from their own pricing pages and archived to the date.

Sourced from Zapier's official pricing pages and archived snapshots. Primary: pricing page. Method & limits: Methodology & data.