How does Clay price its AI?

Clay sits at the “Hard allotment” rung of the AI Credit Index metering continuum. The sticker barely moved — but the meter did. The same work costs more than it used to.

Has Clay changed its AI pricing since January 2025?

1 dated, sourced pricing change is on record since January 2025, though its rung on the continuum held.

Clay pricing, reviewed — Strategy of Finance

CompanyClay
CategoryGTM & RevOps
AudienceBusiness
PatternCredit burn-rate reprice
Last observedJun 2026
Confidencehigh

Jan 2025 Rung 3 · Hard allotment
Now Rung 3 · Hard allotment

Held one rung all window — pattern: Credit burn-rate reprice.

The short version The sticker barely moved — but the meter did. The same work costs more than it used to.

The verdict

Clay never crossed the access-to-usage axis — it entered the window already a hard-allotment credit product and stayed one, so its move is a repricing of the meter, not a traverse. In January 2025 it ran self-serve tiers on a single credit currency: credits granted upfront, with a hard ceiling cleared by buying top-up packs or upgrading, and no auto-billed overage. On March 11, 2026 Clay overhauled pricing, collapsing the tier ladder and splitting the single credit bucket into two meters — Data Credits and Actions. Headline dollar prices barely moved, but the credit-cost basis was restructured beneath them. That combination — a stable dollar price with a hardened, re-denominated meter — is the credit burn-rate-reprice signature, executed within the hard-allotment rung rather than a slide toward overage.

Current pricing snapshot

As published on Clay's own pages · captured Jun 12, 2026. Unit: data credit.

Plan	Price / mo	Included	At zero	Top-up vs plan
Free	Free	100	Unstated	—
Launch	$185	2,500	Hard stop	Yes · price hidden
Growth	$495	6,000	Hard stop	Yes · price hidden
Enterprise	Custom	—	Unstated	Yes · price hidden

Credit ↔ dollar: Not pegged — a credit is not a fixed $
Credit burn rate: Varies by model / action
Free tier: 100 credits, per month
Billing: Monthly or annual · 10% off annual

What changed

Dec 17, 2024 · Meter adopted · Clay's pricing is a single-currency credit meter with a hard ceiling: Free (100 credits/mo), Starter $149, Explorer $349, Pro $800; credits granted upfront, roll over up to 2x, 'unlimited USERS' (seats, not credits) — establishes the rung-3 hard-allotment baseline carried into Jan 2025. (archive)

Where it's headed

With the meter freshly split and the dollar price held, the gravity points toward further within-rung tightening of credit costs rather than a move to auto-billed overage.

A read on the likely next move from where Clay sits today — association, not a forecast (the panel is observed, not sampled). How the continuum works →

Sourced from Clay's official pricing pages and archived snapshots. Primary: pricing page. Method & limits: Methodology & data.