- Jan 2025 Rung 3 · Hard allotment
- Jun 2025 → now Rung 4 · Metered overage Unified HubSpot Credits pool with auto-billed pay-as-you-go overage
Moved across the continuum this window — pattern: Incumbent bolt-on.
The short version A usage meter was bolted onto a seat you already pay for — the subscription is no longer the whole bill.
The verdict
HubSpot is a textbook incumbent bolt-on: a seat-priced CRM that strapped an AI meter on top of seats. In January 2025 the AI ran on siloed prepaid credit packs (Breeze Intelligence at 100/$30, 1,000/$150, 10,000/$700, non-rolling) that simply ran out — a hard allotment. In June 2025 HubSpot consolidated everything into a single HubSpot Credits pool with per-tier included allotments and, critically, an auto-billing overage layer: default auto-upgrade capacity packs plus opt-in pay-as-you-go overage at $0.010/credit invoiced in arrears, made mandatory for all accounts by November 10, 2025. It now sits at metered overage, with an April 14, 2026 per-outcome sleeve on the two flagship agents (pay per resolved conversation / qualified lead) layered on top.
Current pricing snapshot
As published on HubSpot's own pages · captured Jun 12, 2026. Unit: HubSpot Credit.
| Plan | Price / mo | Included | At zero | Top-up vs plan |
|---|---|---|---|---|
| Starter | Custom | 500 | Auto overage | Yes · price hidden |
| Professional | Custom | 3,000 | Auto overage | Yes · price hidden |
| Enterprise | Custom | 5,000 | Auto overage | Yes · price hidden |
- Credit ↔ dollar
- Pegged — one credit is a fixed $ amount
- Free tier
- 0 credits, per month
- Billing
- Monthly or annual
- Included credits
- Expire each cycle
- Purchased credits
- Expire each cycle
What changed
- Jun 16, 2026 · Credit burn-rate repricing · Content agent burn rises to 1,000 credits per content piece effective 2026-06-16 (per the legal Product & Services Catalog) — a textbook credit burn-rate repricing: the dollar price of credits is unchanged.
- Apr 14, 2026 · Price change · HubSpot shifted its two flagship Breeze agents to outcome-based pricing: Customer Agent from $1.00 per conversation to $0.50 per resolved conversation (50 credits/resolution) and Prospecting Agent from a recurring per-enrolled-contact charge to $1.00 per qualified lead recommended for outreach (100 credits/lead) -- 'you pay when it works' -- denominated in the same HubSpot Credits pool.
- Jun 1, 2025 · Meter adopted · Between June 2-15, 2025 HubSpot consolidated separate Breeze Intelligence Credits into a single 'HubSpot Credits' pool with per-tier monthly allotments (Starter 500 / Pro 3,000 / Ent 5,000) and two overage modes -- auto-upgrade capacity packs at $10 per 1,000 credits AND opt-in pay-as-you-go overage at $0.010/credit billed monthly in arrears in increments of 10, moving the meter from a hard prepaid pack to auto-billing metered overage.
Where it's headed
Sourced from HubSpot's official pricing pages and archived snapshots. Primary: pricing page. Method & limits: Methodology & data.