- Jan 2025 Rung 3 · Hard allotment
- Now Rung 3 · Hard allotment
Held one rung all window — pattern: Overshoot & correct.
The short version It reached for a richer pricing model, hit resistance, and pulled the priced unit back.
The verdict
Runway has sat at a hard credit allotment throughout — fixed monthly ceilings, manual top-up packs, no automatic overage — with core prices frozen (Standard $12, Pro $28) across the window. The one real model move is at the top of the stack: a January-2025 "$76 Unlimited" tier offered credit-free generation in a relaxed mode, but amid user complaints that it carried the same credits as Pro, Runway is replacing it with a "Max" plan — a clean 9,500-credit hard allotment with one month of rollover — cutting new subscribers over from June 2026. A pull-back from a soft "unlimited" framing toward a harder, more legible ceiling.
Current pricing snapshot
As published on Runway's own pages · captured Jun 12, 2026. Unit: credits.
| Plan | Price / mo | Included | At zero | Top-up vs plan |
|---|---|---|---|---|
| Free | Free | 125 | Hard stop | None |
| Standard | $12 | 625 | Hard stop | Yes · price hidden |
| Pro | $28 | 2,250 | Hard stop | Yes · price hidden |
| Max | $76 | 9,500 | Hard stop | Yes · price hidden |
- Credit ↔ dollar
- Not pegged — a credit is not a fixed $
- Credit burn rate
- Varies by model / action
- Model choice
- You pick the model
- Free tier
- 125 credits, one-time
- Billing
- Monthly or annual · 20% off annual
- Purchased credits
- Never expire
What changed
No dated repricing events are itemized for Runway in this edition's log (the pricing history is in the verdict above). New moves are added to the change log as they're captured.
Where it's headed
Sourced from Runway's official pricing pages and archived snapshots. Primary: pricing page. Method & limits: Methodology & data.