How does Agentforce price its AI?

Agentforce sits at the “Per-action” rung of the AI Credit Index metering continuum. It reached for a richer pricing model, hit resistance, and pulled the priced unit back.

Has Agentforce changed its AI pricing since January 2025?

2 dated, sourced pricing changes are on record since January 2025, though its rung on the continuum held.

Agentforce pricing, reviewed — Strategy of Finance

CompanySalesforce
CategoryIncumbent meters
AudienceBusiness
PatternOvershoot & correct
Last observedJun 2026
Confidencehigh

Jan 2025 Rung 5a · Per-action
Now Rung 5a · Per-action

Held one rung all window — pattern: Overshoot & correct.

The short version It reached for a richer pricing model, hit resistance, and pulled the priced unit back.

The verdict

Agentforce is the cautionary tale of reaching for outcome pricing and retreating. It launched at Dreamforce 2024 charging $2 per conversation — a coarse, outcome-flavored unit that drew heavy backlash and stalled adoption (only ~8,000 of 150,000+ customers by the end of 2024). On May 15, 2025 Salesforce overhauled the model: Flex Credits at $0.10 per action became the recommended meter, pulling the priced unit back from a $2 conversation to a $0.10 action, and seat-based alternatives were added. By rung it is per-action throughout; the unit of metering moved materially finer — the overshoot-and-correct signature.

Current pricing snapshot

As published on Agentforce's own pages · captured Jun 12, 2026. Unit: Flex Credit.

Plan	Price / mo	Included	At zero	Top-up vs plan
Flex Credits (usage-based)	Custom	0	Unstated	Yes · price hidden

Credit ↔ dollar: Pegged — one credit is a fixed $ amount
Billing: Monthly or annual
Included credits: Unstated
Purchased credits: Unstated

What changed

May 15, 2025 · Price change · Salesforce overhauls Agentforce pricing: Flex Credits at $0.10 per standard action (20 credits/action, $500 per 100,000 credits) replaces the coarse $2/conversation unit as the recommended meter, re-granularizing usage pricing after conversation-model backlash; Flex Payment Models (pay-as-you-go / pre-commit / pre-purchase) introduced. Bundled alongside per-user licensing alternatives (Agentforce add-on / Agentforce 1 Editions from $550/user/mo).
Sep 12, 2024 · Meter adopted · Agentforce reaches GA (announced Dreamforce Sept 2024) priced at $2 per conversation, pay-as-you-go, with a conversation spanning multiple agent actions in a 24-hour window — the originating usage meter.

Where it's headed

Per-action with a minimal floor; the only frontier move left is back toward outcomes, which Agentforce already tried and walked away from. Expect consolidation on the action meter and richer seat-bundled alternatives.

A read on the likely next move from where Agentforce sits today — association, not a forecast (the panel is observed, not sampled). How the continuum works →

Sourced from Agentforce's official pricing pages and archived snapshots. Primary: pricing page. Method & limits: Methodology & data.